How can automation help you increase your average basket value?

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0author Ela CiernickaMarch 20, 2025

If you run an online store, AOV, or average cart value, is one of the most important metrics you should pay attention to. The higher your AOV, the more you earn from each customer and the more money you can invest in marketing. In this post, we’ll show you how you can use marketing automation to increase AOV in your online store. Let’s see!

It’s usually the same repetitive scenario: You have a customer who opens chinese overseas canada database your store website and starts browsing your products. When they find what they’re looking for, they put the product in their cart. That’s when the average order value reaches its initial value. If that customer decides to buy just one product, the AOV is equal to the price of that one product.

However, if a customer decides to add more products to the cart, the average order value becomes the sum of all the products in the cart. There are therefore two ways to increase the AOV of an online store:

customers buy more products in one order
or buy more expensive products
Even better, if both factors are combined in one order – this is the golden grail of e-commerce. Now let’s take a look at how you can do it using Marketing Automation tools for online stores .