First and foremost, FMCG companies can expand their customer base through loyalty programs . Such programs encourage customers to make regular purchases and help build stronger relationships with consumers. When customers earn points, discounts, or rewards for purchasing your products, they are more likely to choose your brands over your competitors. But this also makes chinese overseas australia database them more likely to share their contact details with you! In other words, you should offer them something first.
With iPresso you can create single or multi-use promotional codes tailored to the individual needs of the customer. You can use such personalized codes in promotional, birthday or loyalty campaigns. In addition, our promotional codes can be used in both digital and offline campaigns, e.g. through integration with the production line. What is also important, you can integrate your loyalty tools with CRM to keep all customers in one, well-organized space.
A good loyalty program can enable your company to effectively collect customer data. It is a good idea to use this data to better understand your customers’ shopping habits and preferences (e.g. by organizing short surveys). In this way, you can improve your marketing and maybe even your products! With this information, FMCG brands can:
create personalized offers
introduce new products to the market
conduct more targeted marketing campaigns that attract new customers.
For example, if your company notices that many customers are buying a certain type of snack (like the aforementioned candy bar), it can offer discounts on related products, thereby encouraging more people to try them. By making the shopping experience more satisfying and personalized, it can convince more people to buy your products on a regular basis.