Communication with a potential recipient of your product can also be supplemented by text messages. This is effective because such messages have a very high open rate. On the other hand, messages in this medium are short and not very engaging. For this reason, SMS campaigns can be an interesting addition to smooth the path of a potential customer.
Marketing automation tools offer the ability to automatically send SMS messages to ig database people who are in the right location or have completed a specific interaction with your business.
For example, if a person is in a shoe store, they may receive a text message with a discount on a particular shoe model.
Manage social media with a marketing automation tool
Marketing automation tools often have agreements with major social networks like Facebook, Twitter, and LinkedIn. This offers great opportunities for users of such tools.
Implementation of SMS campaigns
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