Why aren't microsites always ideal for SEO?

[rUparaHmaN012]

Microsites have their uses. They are widely used, for example, as landing pages when launching campaigns. However, they are not always ideal for SEO. Why?

On the one hand, microsites help organizations segment information and focus the site on one specific topic. For example, it is not uncommon for organizations that organize various conferences to kenya phone number data also have a microsite created that deals with that conference. On the other hand, there are several reasons why you should reconsider dividing your content into microsites. They can harm SEO.

Links
For example, imagine that you own a chain of restaurants that have the same menu but are located in different parts of the city. In that case, you have two options. Either create a separate page for each specific restaurant, or the information about the restaurant can be on one website. If the pages are separated, they act as two separate websites that essentially compete with each other in Google search results. In contrast, if they are on one website, they cooperate in SEO and there is a higher probability of better placement in search results . This is because when you build external links, more links point to one domain. More links point to one domain.

Various topics
Do you write a blog that is exclusively about cats, for example, but you have decided to start writing about travel as well? In this case, we recommend creating another page. Google already works with the information that your blog is about cats. If you are going to cover another similar topic on your website, for example, animal nutrition, dividing the content into different pages is not necessary.