Understand everything about lead generation, its importance for the success of your company and how to bring in more leads and conversion opportunities.
In the business world, effective lead generation is always a latent concern. Lead attraction, lead generation, converting leads into paying customers – topics that are always present in board meetings around the world.
After all, it's no wonder: leads are an important part of business. They are responsible for delivering the results that every company expects. Therefore, everything is tied to effective lead generation: sales growth, brand strengthening or company expansion in markets and territories.
But do you really understand the concept of effective lead generation – and its role in the success of your company? Then this article will explain everything about the concept and its application to you. Start learning more now!
What is effective lead generation?
To understand how to transform lead generation into an effective process, we need to ask ourselves a question first: what is a lead?
In general terms, a lead is an individual or organization that has an benin mobile database interest in what your company is selling. So, their interest is expressed by sharing their contact information. This could be an email, a phone number, or even a social media handle.
The definition seems so simple that it almost seems like a question that doesn’t deserve much attention. But that’s not true. Proof of this is that one of the biggest debates between marketing and sales departments arises precisely from the question: “ What is a lead, after all ?”
The issue here is how each department views the term. Marketers focus more on the number of leads they generate. However, they may sometimes forget to check the quality of the leads they are generating.
In turn, the sales team can often leave leads generated through marketing aside. They often do not believe in the potential of these contacts for conversion. As a result, they often end up delaying follow-ups and, as a result, losing opportunities that could have converted.
How can we solve this and get both departments to align on a single vision that encompasses everything about leads? Here are some ways to solve this problem – which can increase effective lead generation.