for relatively low-priced non-famous brands and white-label

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Of course, the limitations of self-operation are not only the lack of brand and product richness, but also the limited inventory due to the fact that out-of-season and inventory products are no longer produced. Therefore, in order to maintain the continuous competitiveness of absolute low prices, retail companies and e-commerce platforms will also adopt the strategy of co-branding or customizing products with well-known brands to achieve their goals. In short, whether retail companies and e-commerce platforms use traffic incentives, launch an "automatic price-following" system, or buy out out-of-season and inventory products by themselves, or co-brand or customize products, the purpose is to make well-known brands willing to provide retailers and e-commerce platforms with absolutely low-priced products, so as to form a low-price user mentality with absolutely low-priced well-known brand products, so that users can form consumption habits and reduce price comparison behavior.



So what should retailers and e-commerce japan mobile number code platforms doof buying well-known brands, consumers tend to make more comparisons and selections when buying non-famous brands and white-label products. At this time, the richness of the products becomes very important. As mentioned earlier, for consumers, a cup that costs a few yuan and a cup that costs dozens of yuan is not necessarily cheaper after comprehensive comparison of materials, craftsmanship, design and other comprehensive factors. Instead, the one that consumers think is low-priced is low-priced. Such consumer behavior and consumer psychology drive retail companies and e-commerce platforms to continuously enrich non-famous brands and white-label products so that consumers can buy cups that cost a few yuan or dozens of yuan.



Obviously, and Alibaba are also very clear about this. From the financial report data, it can be seen that the number of new merchants on JD.com increased year-on-year in 2018.Taobao has added tens of thousands of new merchants. The core purpose of JD.com and Taobao's vigorous development of new merchants is to enrich relatively low-priced goods. With the absolute low prices of well-known brands and the relatively low prices of non-famous brands and white-label goods, retail enterprises and e-commerce platforms can achieve comprehensive low prices. 3. Long-term comprehensive low-price strategy is not feasible.