I mentioned hamburger chains and car dealerships as examples earlier, but upselling and cross-selling are used in many other places as well.
Upselling Case Studies
As many of you may know, c. Credit cards are ranked, and customers no whatsapp thailand with a transaction history are gradually encouraged to switch to higher-ranked cards. For example, they aim to increase the average customer spending by upgrading to a gold card, platinum card, or black card, which have annual fees of 10,000 yen or more (in some cases, hundreds of thousands of yen).
You also often see upselling at training gyms and English conversation schools. These services are often paid for on a monthly basis, but the number of times you can use them and the areas (stores) you can use them in vary depending on the plan.
For example, an upsell might start with the most reasonable "limited store use, 4 times a month plan," and then recommend a "higher plan with no limit on the number of times you can use them" depending on the customer's motivation and needs. Although the monthly fee is higher, it is also important to design a plan that customers can feel is beneficial, such as a lower cost per use.
Zoom
Recently, Zoom, a well-known cloud service for web conferencing, has also used upselling. It can be used for free, but if you purchase the paid version, the meeting time limit is lifted and you can use highly convenient features such as cloud storage of recording data. Since customers experience the service with the free plan and then purchase the paid version in search of more convenient features, this is a successful example of upselling that is highly convincing to customers.