If these headphones can be divided into

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We give the campaign a name and then we can uncheck the Display option and leave only the search network:


Dynamic Search Ads - Network Setup
Campaign Setup
Among the bidding methods, we can choose, for example, the enhanced CPC.

It is true that Maximize conversions could work very well, but for this to happen, it is better for the campaign to already have some "running" and conversion history.

However, the time required to learn this type of campaign is becoming less and less (it is one of the new features recently included in Google Ads ).

Maximizing clicks can also be another good strategy, at least in the initial phase.


Dynamic Search Ads - Bidding Strategy - Maximize Clicks
We fill in the rest of the fields and right after the budget, we pay attention.

In Dynamic Search Ads, click on the option to enable them:

Youtube video thumbnail
If we look, there are 3 options available:

1.- Use Google's index of my website
This is the option we are going to look at here. It is usually the most common option.

2.- Use only the URLs from my page feed
We download a template like this and work with two columns: URL and label.

We enter all the URLs of the website that we would like to position.

Returning to the PC Components case, let's suppose that there are 80 headphone listings that we would like to position, well, we put their URLs in Excel.

4 or 5 price ranges, we can use a label for each of them: "Range A", "Range B", ...

This will allow us to bid on each tag later.

3.- Use the URLs from the Google index of my website and my page feed
It is a mix of both functions described above, where we can position feed URLs of pages or the entire website.

Finally, it is worth remembering that we can also add extensions to this type of campaign.

Don't skimp on resources when creating sitelink extensions, callouts, or highlighted text.

The more sugar, the sweeter.

In the case of headphones, the ideal is that they are all related to th email list singapore at category.


Dynamic Search Ads - Extensions and Categories
We save and continue.

Creating ad groups
Now we come to an important part of campaign setup.

Let's create the Headphones ad group.