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SoloMo SoLoMo is the name we give to a user who consumes content where he or she is. The word comes from the combination of the first syllable of the English words: Social, Location and Mobile. Storytelling It is a content marketing strategy whose objective is to tell a story that your audience can identify with in order to make your brand stick in their memory. In other words, the objective of telling these stories through emotions is to create greater engagement and achieve brand loyalty. Target The target or objective audience is the group of people for whom the sale of a product or service is directed.


Conversion rate of visits that reach a website and end estonia mobile database up converting. It is calculated by dividing the total number of conversions by the total number of visits and multiplying by 100. Topics Themes are the set of files that configure the appearance of a website and how the elements are arranged on the different pages that make it up. This set of files will define the graphic appearance of texts, margins, titles or background color among many other characteristics. Different sections will even be displayed depending on the page we are browsing, such as: headers, menus, sidebars, footers, etc.