How to target Facebook ads?

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The new rules for third-party cookies have significantly limited the targeting options for PPC ads on Facebook. How can you best cope with the new situation?
Facebook has long been one of the most powerful mexico phone number data advertising platforms. It has a huge user base that it can masterfully target. It allows its advertisers to reach potential customers based on their interests, location, status, and many other factors that ensure that PPC ads are shown to people who are likely to make a purchase from you. At least, that was the case until the end of 2021. Unfortunately, with new privacy measures—specifically, the removal of third-party cookies and privacy features in Apple’s iOS 14 (and above)—all of that is changing.

How to advertise on Facebook in 2022?
Despite the changes in how Facebook uses user information since the new year, there are still ways to advertise effectively on Facebook . So let's go through the different targeting options for PPC advertising on Facebook!

First, let's clarify some basic knowledge and terms:

ATT : This is an abbreviation for App Tracking Transparency, an Apple iOS feature that was first introduced with the iOS 14 update. It allows users to opt out of being tracked by apps (such as Facebook) on the web.
Third-party cookies : Third-party cookies collect data about people's browsing activity. This third-party data is then used by advertisers to learn about the people who have seen their ads and who have visited their websites.