Add UTM tracking codes to your links

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UTM stands for " Urchin Tracking Module ." These are short text codes appended to the end of a URL that are used to identify traffic driven to specific websites by specific campaigns, ad sets, or ads.

Since the UTM identifier is part of the unique URL malta phone number data that each user receives, UTMs are not affected by the recent iOS update.

Facebook allows marketers to add UTM parameters to PPC ads. Once your ad URLs are armed with UTM parameters , you can use Google Analytics to track users who were referred to your page via Facebook. This method provides information about the number of visitors who reached your site by clicking on a specific ad . Additionally, UTM parameters can also be used to track privately shared content, something that Facebook typically cannot do.

Identifying the 8 Most Valuable Facebook Pixel Events
Before the iOS update, the best practice was to place a pixel on every page and track anything a user might do. However, while you could previously place any number of Facebook pixel events , now only 8 events are allowed per domain.

With the changes, you now need to consider which 8 pixel events are most valuable to your business. Keep in mind that any pixel-optimized campaigns that don't fall into this selection will be paused until you make adjustments.