The right size for a Google Ads PPC ad

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Without the right ingredients, an ad will fail to engage your audience, resulting in a lower return on investment. In addition to the right size, it’s also important to make sure your ads include as many of these elements as possible:

Mark
The goal when building a brand is always to malaysia mobile phone number data strive for consistency. So your PPC ad on the Google Content Network must have your logo, use your brand colors, and speak to your brand tone. Likewise, the landing page that customers land on after clicking on your ad must continue the brand consistency.

Call to action
Without a call to action, your ad is likely to never achieve the desired success. The goal of all ads is to get the viewer to take action , which is why a call to action is absolutely essential.

Use action words like "buy now," "order," "don't miss out," and "try it," etc. If you've spent enough time creating a profile of your target consumer, then you should already know the pain points of your target audience. Use this knowledge to create stronger calls to action.

Picture
Product ads without images simply won’t be very effective. A product image should be considered mandatory, even if you’re designing smaller ad formats. You can also include the price of the product alongside the image, which will further increase your click-through rate.

Work on your ad sizes today
The good news is that creating different ad sizes isn't difficult or time-consuming. Be sure to A/B test different ad sizes to see which ones perform best. This will help you fine-tune your ad campaign to make it even more powerful.

Of course, you shouldn’t forget about the design of your ads. While the size and format of your PPC ads are important, the appearance should remain the priority. If the design of your ads is not perfect, the size of the ad will become irrelevant.