The core concept of the content should be consistent with the brand core value and the interests and needs of the target audience to attract and maintain the audience's attention. Tongcheng's brand core value itself tends to be youthful and fashionable, so the content tone needs to reflect the style of youth and fashion; Special forces tourism group characteristics: pursuit of individuality, pursuit of cost-effectiveness, and hope to find a sense of identity and resonance on social media; so our content tone also needs to suit the tastes of this group; Differentiated content output is needed according to the content recommendation preferences of different platforms; Based on this understanding, we quickly produced a large amount of content in the hot spot outbreak stage through a two-step approach of self-construction of content and co-creation of content to ensure the effective penetration rate of content under this topic so that the brand continues to occupy an exposure position; .
Take the lead in creating special forces marketing japan cell number topics on the Douyin platform; The content characteristics preferred by the Douyin platform can be simply summarized as having great topics, great angles, and fierce conflicts; We combined the pain point of road expenses for college students' special forces travel to create the topic #Tongcheng helps special forces college students travel across the country and encourages Chinese college students to post Douyin videos and say where they want to go. We will directly reimburse their air tickets and train tickets! The topic instantly attracted active participation and attention. Currently, the number of video views under this topic has reached .
billion times; Secondly, in the official content planning, for college students who have just graduated and entered the workplace, their workplace leaders will definitely rank in the top three of the explosion list. We use the official account to complain about sensitive workplace topics such as the heavy tasks assigned by the leaders, the leaders' yin and yang inability to complete the tasks, etc. to attract young groups to participate in topic interaction; This Douyin video has gained more than 10,000 fans; . Xiaohongshu's content coverage In addition to the Douyin platform, Xiaohongshu platform is also the main battlefield for this hot marketing; #Special Forces Tourism-related content has reached .