To do this, we can identify at wha

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It gives us very little control. In some of the bidding systems, it ignores our device bid adjustments. It doesn't require us to add negatives, or adjust bids for audiences, etc. It does it all on its own, for better or worse.
In response to some changes, it may suffer imbalances. As we mentioned, for example, it does not need us to add negatives, as it is capable of learning which searches are not profitable.
And in addition to taking away that control, if we carry out these optimizations we can subject the campaign to a relearning process , and when it enters this process it needs time to stabilize and return to normal.


Learning Smart Bidding - Google Ads Campaigns
It can reduce our conversion volume by not falling within the target CPA or ROAS. Sometimes, when we activate this bidding system, we may notice that the campaigns reach a plateau where the conversion volume does not increase.
In this case, it may be necessary to relax the target CPA or ROAS if we want it to increase.

It is not suitable for all campaigns. It requires a minimum conversion volume to be able to fine-tune further and achieve the best results. On the other hand, it is also not recommended for highly changing campaigns.
In the table below you can see the requirements depending on the Smart Bidding strategy you wish to apply.


Requirements for applying Smart Bidding in our Google Ads campaigns
However, I recommend that even if you don't meet the minimum conversions, if it's more or less close, you try it (as an experiment, of course).

Google relaxed these targets a few months ago, although it has not specified by how much.

In general, and as a summary, these are some of the main advantages and disadvantages of Smart Bidding bidding strategies.

And although it may seem that the disadvantages outweigh the positive points, in reality, I think it is a good system for many cases.

As a general rule, Smart Bidding guarantees results with minimal investment of time, allowing us to focus on the strategy.

3.2 Which Smart Bidding strategy is best for me in each case?
The first step to apply Smart Bidding is to choose those campaigns to which we want to apply this strategy (previously verifying that it meets the requirements).

Remember, campaigns that are not very changeable and that are obtaining results similar to those you would like the system to provide you, or it will be very difficult to achieve them.

The next step is to choose what type of strategy suits us .
t point in the conversion funnel the campaign is located.

Two of the most popular strategies are target CPA and target ROAS.

While the first is more recommended for search network campaigns, the second is ideal for Shopping campaigns.


Choosing Smart Bidding - Google Ads Campaigns
For other cases, such as a search campaign targeting users who are early in the funnel, a target impression share or page placement strategy may be a good fit.
Or also the strategy to maximize clicks and direct the maximum possible traffic to the website.

In many cases, we will need to experiment with them to see if we get the results we expect.

In the next section we will see how we can apply them as experiments.

3.3 Experiments with Smart Bidding in campaigns
If there's one thing I've learned over time, it's that applying Smart Bidding as an experiment email list of australia to our campaigns is much more suitable than jumping straight into the deep end.

To do this, we just have to go to the campaign in question and click on Drafts and experiments (1).

So, in the Campaign Drafts tab (2) , we choose New Draft (4) .

A duplicate of the campaign will be created for us.