E-commerce strategies
During this first half of the year, several articles and reports dedicated to fashion retail have been published. Some of them confirm the trends already noted in our blog in recent months. Others, on the other hand, broaden the spectrum of the impact of technologies on fashion marketing and the relationship between e-commerce and brick and mortar. In this article, we present a summary of the main topics that enter the agenda of fashion retailers, with some carefully selected in-depth links.
Rethinking the physical store from an omnichannel perspective
Even as the traditional market struggles, digital marketing offers plenty of opportunities, as 1000 cell phone numbers Forbes points out in a recent article titled “Why Warby Parker Is the Poster Child for the Store of the Future.”
In particular, retailers must definitely take up the challenge of omnichannel, which represents a huge opportunity to engage with an always-connected and therefore potentially always-active consumer. It is about forgetting the old single-channel optimization and completely rethinking the sales and shopping experience. The article highlights the need for retailers to find the “right size” in terms of the size and functionality of their stores, by adopting in-store mobile technologies to better serve customers.