Brands don't risk changes
No matter how much the agency wants to innovate and introduce new changes and innovations, the changes are often not applicable to the strategies because the client still values and has more confidence in the more traditional networks. There are clear examples that allow us to know that a good change takes time to be applied in the strategies. There are still many clients who do not introduce new social networks such as Snapchat or Periscope , they continue to focus on Twitter or Facebook , despite the advice of the agencies.
There is still a lot of work to be done to educate brands and walk alongside them. We must try out new networks and not be afraid to experiment. As Elena says, there is a double feeling. On the one hand we want to try out these new formats, but on the other hand we do not want to let down the brands we work with.
Nano believes that it should be the user who educates us as a brand, since many times we do not fully understand them and we depend on them completely.
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There are brands that are committed to change and work hand in hand minnesota email list the agency. The path to introducing new changes in the strategies will be guided by the agency. Educating or not, the agency's role is to show on the table all the cards with which the client can play their strategy.
“Each brand has its place and its content. We cannot force brands to use new formats, but in the end it is the user who determines what type of content and in what format they want to consume it. Therefore, if companies do not adapt, they will be left without an audience. That is why the mission of agencies is to connect these two parties in the best possible way.”
Luis Navarro
There is a certain fear that new trends will not have the same audience that traditional networks already have. The existing ones are reinventing themselves so as not to be left behind, 360 videos or Canva on Facebook . The agencies do take risks and try to attract the client to that risk, but they cannot try with all of them.
Ultimately, the user sets the path and the agency follows the trends that the users set. They do everything possible to apply these changes to their clients' strategies, but it is not easy. Due to budget, they cannot afford to experiment with new networks , even though they themselves know that they can work, but the client is the client and has the final say. The reinvention of brands makes it possible for strategies to follow traditional paths.
Trends in social networks
There are no better or worse networks, it depends on the content you want to share and the objectives set by each brand. Max Camuñas.
With the objective in mind and the strategic path planned, we have to reach a balance that makes it easy for the user to show your identity as a brand.
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9 23Every strategy depends on a budget
When talking about education, the word budget came up. Agencies have a complicated job if we have these two concepts on the table. One might think that they are making excuses, there is still that perception of free-for-all when we talk about social networks. Apart from educating and teaching, participants talk about budget to have a certain freedom to experiment with new networks such as Snapchat or Periscope.