In addition, it shows us sentiment graphs in which we can observe the total records that correspond to Positive, Negative and Neutral mentions related to a particular topic.
The tool has an influence detector called QScore, which, through indicators such as relevance, authority and reach of users on Twitter, defines them as High, Medium or Standard influence accounts. In this way, we can determine whether or not the publication of an influential user is a case that deserves attention and a quick response from the brand.
Additionally, thanks to the “Potential Audience” indicator we minnesota accountants email lists determine whether an interaction or group of interactions on Twitter has managed to impact a broader group of users, in response to which the brand must take action to curb the repercussions of a crisis as much as possible.
MINUTE BY MINUTE FOLLOW-UP
Quantico has a feature that allows you to track interactions generated by critical cases related to the brand. Mentions and interactions can be observed according to the need of the moment, either while the case is developing, minute by minute, until it has been resolved and you want to make a summary of what happened.
Quantico has many other features that will allow you to efficiently and effectively manage a case that represents a threat to your brand on social networks.
Don't miss the opportunity to prevent in time and to be aware of what is said about your brand, because a late reaction can cause a lot of damage to the company and regaining the trust of your customers will be very difficult. Prevention is better than cure.