3.- Conduct a competitor analysis

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Competitor analysis is closely related to the detection of market niches, but also to keyword research.

This will allow us to know what terms other brands in the sector have positioned themselves for (to determine which keywords they use to get traffic to their website), extract ideas from them and improve the work they have done (create better optimized content that is of greater interest to users, review their link profile, etc.), know their authority in the eyes of Google, and more.

These aspects are essential to achieve good results in your SEO strategy.

To do this, you can use analytical tools to study the competition, such as those provided by SEMrush, which will give you a very clear and detailed view of the situation in the sector and the competition in it, in order to make the most effective decisions at all times.

4.- Keyword Research
Keyword research is one of the most important aspects of any SEO strategy.

Doing keyword research is one of the SEO keys.

This is because without terms to discuss in the content of the website, it is impossible to do SEO.

These words are determined by the themes and concepts we want to attack.

Using tools like SEMrush, we will conduct a survey of words related to the topic to be discussed, in order to obtain the best ideas.

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Not only will we get important data on the words we have entered (search volume, competition and CPC), but we will also get a comprehensive list of longtails and related words, which can greatly help us when developing our SEO strategy.

The most appropriate thing is to find terms that, in addition to being related to the themes of our website or business, have their parameters as balanced as possible.

Ideally, you should target keywords with a medium-high search volume, medium-low competition, and a high CPC.

CPC (cost per click) tells us what our competition pays to advertise with that term .

Therefore, if we manage to position ourselves organically through terms with a high quotation, we will be able to surpass our competition without making and maintaining their economic investments in advertising.

5.- Set minimum and maximum objectives
We cannot carry out a correct SEO strategy if we have not first defined specific objectives.

These objectives will determine the progress of our positioning strategy and the adjustments that must be applied throughout it to obtain the expected results.

It is very important to establish minimums (from which we start and from which our results must not fall in order to maintain our strategy) and maximums (the ideal situation we want to reach with our strategy).

These objectives will determine our state throughout the entire process and will help us make the best decisions at all times.

It is very important to remember that these objectives must have a series email list france of essential characteristics.

They are known as SMART objectives and must be:

Specific.
Measurable.
Achievable.
Realists.
Storms.
6.- Quality optimized content
SEO Writing
Our text must be appropriate to the topic but always incorporating the main keyword that we have chosen, as well as a series of terms (variety of terms used in the content) closely related to it in terms of search intent.

The density of this keyword must be high enough to position the text, but it must not be excessive for natural reading by users and not incur keyword stuffing problems with Google (excessive repetition of terms considered a spam technique by the search engine).

The ideal is a density of between 1% and 2% of appear