The Value Proposition is what will make your business stand out and create differences.
The value proposition is what establishes the competitive edge of your company in relation to its competitors. It is nothing more than the value delivered to customers , based on the purchase of your products and services.
In other words, the value proposition is what actually solves your personas’ problems , making your brand the first option at the time of purchase.
Therefore, it is super important to improve your canada phone number format business sales and build customer loyalty .
What is value proposition?
It is worth mentioning that the value proposition must be unique . After all, if it is the same or similar to that of the competition, it will not be a differentiator.
It is nothing more than the main benefit delivered to your customers. In other words, it represents the main reason why people should buy from you and not from your competitors.
In short, the value proposition is a statement of the benefits , whether tangible or emotional, that generate value for the customer.
Customer focus
For the value proposition to make sense, it needs to be recognized as extremely beneficial by customers. Therefore, it must be designed with a total focus on the personas.
But that is exactly where the challenge arises, after all, to get it right, the company needs to have a deep understanding of its customers' desires and problems , and this is not always available.
It is also worth mentioning that companies often believe that a good product is enough to win over customers. Unfortunately, this is not the case. In fact, it is not uncommon to see inferior products with much higher sales prestige.
This happens because the customer needs to be sure that the product will bring them the benefits they want. And this is where many brands fail to communicate.
What a good value proposition needs to have
In addition to the points above, a good proposal has some essential parameters to fulfill its function. They are:
Clarity : the clearer it is, the easier it will be to convey the message to the consumer.
Language : you must always adapt your communication to your audience.
Transparency : the proposal must be fulfilled and must be realistic.
Targeting : it won’t (and shouldn’t) please everyone. Create a connection with your personas and only with them.