SEO for Dropshipping

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Dropshipping is a distribution system for e-commerce that comes from English-speaking countries .

Basically, it consists of offering products in our online store without having stock to save us this initial investment and storage costs.

E-commerce works thanks to an agreement with wholesale suppliers.

When purchasing one of the products on the website, the owner of the store must request it from the supplier and provide the customer's data.

The wholesaler will be responsible for shipping the product from their warehouse and the website owner will receive a commission or margin for the sale.

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How to work SEO in Dropshipping?
When you have an SEO project for dropshipping, you have to keep in mind that the main problem you will have is that the content of your entire website will be plagiarized from the texts given to you by the product supplier, regardless of who it is.

Hence, one of the biggest problems in SEO will be that Google penalizes you for having content from another website.

Not only will you have to contend with the reseller's content and the content of other people who are using the same products, you will also have to contend with the URL architecture since chances are there are already other websites on the internet with the same structure.

Therefore, in SEO for dropshipping, the important thing will be the strategy you want to use.

I'll give you an example of a strategy : if you have a sex shop, you can work more on a client strategy than a product strategy.

I mean, why are you going to work on such a competitive sex shop strategy?

In our last client of this type, we defined a “sex shop for vegans” strategy, so that price was not the key factor in the strategy and, although it did not have much traffic, we did create fans for this business.

As always, strategy is everything.

Now, for dropshipping SEO you have several options:

Working on a product strategy
If you want to work on a product strategy, you will be forced to modify both the URL concept and its description.

Hence, the important thing is that you define an objective for each product.

Once you have the SEO strategy for each one, you will have to adapt both the URL and the product text.

One tip for this type of strategy is to carefully measure the internal linking of each product, so that, for example, in the listings you have the products that have the most searches and that are aligned with the company strategy email database usa so that they are the most profitable.

This strategy is advisable when the margin you have per product is low and you have a good distribution price including shipping.

Keep in mind that in SEO for products you will be working with users with comparative models, that is, price will be a fundamental factor and you will always be in the same fight with old and new competitors.

A detail on this point, I have seen companies that have registered in countries that do not work with taxes just to be more competitive in sales.

You have to be very careful when your differential value is going to be the price.