4. Your Topic Suits Videos Well Some

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4. Your Topic Suits Videos Well
Some niches are really well suited to video content. Anything with a practical, hands-on component is likely to go down well on YouTube channels.

That includes things like software tips, tricks, and troubleshooting, photography editing techniques, car maintenance, and pretty much anything you can show people.

If your topic is something where videos are quicker and easier to where to buy database than written words, then you’ll want to be on YouTube.

5. Your Target Audience Wants Videos
What if your topic could be served equally well by videos or by written content – and you’re happy to create either?

Then it all comes down to your target audience. Which would suit them better? Some audiences would much rather read; others will always look for a video before trying to find a written guide.

In general, younger audiences will feel more comfortable with video than older audiences – but it’s important to know your exact target audience and their preferences.

6. You Want to Build an Instant Connection
Blog posts can feel quite far removed from their author. Unless there’s a lot of personal content or a very strong authorial voice, all you have is words on a screen – and not a lot of personality.

With a video, you can see and hear the video’s creator. You’ll form an instant impression of them and, assuming your first impression is broadly positive, you’ll start to feel a connection with that person from the very first video you watch.

If your business suits strong connections well – perhaps you sell a one-to-one service like consulting, for instance – then YouTube could be a great place to be.