Tips to improve traffic to your blog with Pinterest

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Many small business owners use this social platform as one of the main sources of traffic to their website.

Once you start to view it as a visual search engine rather than just another social network, you'll see the potential it has to drive traffic to your website.

It is important to direct your followers to your blog page because if you send someone directly to your online store, if they do not like the product, they are very likely to leave your website and go back to looking for other options, which may be your competitors.

Most people probably won't buy your products the first time they visit your Pinterest business account, but when they land on your website, they'll want to learn more about your brand and products.

Publish valuable content
To get more engagement on your posts, don't always post content related to your brand's products or services.

A lot of valuable content is shared on the platform and your boards would be incomplete if you don't also share external content.

To get more engagement with Pinterest, it's important to collect pins with valuable information for people that helps solve a pain point they have.

Post highly useful content that users want to see because that is ultimately what will drive them to your website.

Create SEO-friendly content

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Create Rich Pins
Rich Pins are pieces of content that include some kind of additional information about what's on your website.

This way, you'll give pinners a better experience and increase engagement with the pin.

Rich Pins contain metadata and offer the user a richer experience and increased engagement.

Pinterest is a very visual creative platform, so try to create visually appealing pins so people can share inspiring images and ideas.

Link your pins to your website
You are allowed to link to your pins here, so make sure to always link your website to every image you upload, whether it's from your blog or your products.

This way, you will be able to drive traffic to your website and increase the number of email database lists canada potential customers.

Optimize your website
To achieve results, it is essential that your website is properly optimized.

If the link they follow doesn't match what users think they'll see, they'll have a very bad experience.

To ensure that users have a good experience on your website, enable a widget on your website so that visitors can easily create a pin from your website.

You can also create a widget to let visitors know they can follow you on this social network.