Social gaming marketing: reasons to win with this strategy

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The era of social media has arrived and nothing has been able to stop it: the impact has been huge, not only as a new form of communication, but also in the world of video games, which is why social gaming marketing must be part of our marketing actions.

The famous “old school” have new consumer habits , but they are the same ones that used to have video game consoles like Nintendo, Xbox, etc.

With the arrival of new technologies, and especially the cloud on the Internet, these games have changed and evolved.

Anyone anywhere in the world with Internet access can hit play, but they must first provide their details, and that is where marketing professionals are really interested.

Social networks have the particularity of collecting important information about players and, in this way, a database can be increased and made more substantial.

But is this really a winning strategy?

What is social gaming marketing?
Social gaming marketing is a modality in which traditional video game operations and designs are applied to different sectors , including digital marketing.

It is a strategy that can achieve data collection and also more dynamic communication with different audiences, that is, turning the brand into part of the game.

But in a world of demanding consumers with zero tolerance for intrusive brands, extreme care must be taken to create effective and interactive integrations.

There are several companies that have decided to create their own apps and games, but there are others that understand that the most important thing is interaction with followers to gain trust.

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Impact of games in the world of networks
Social Gaming, like social media, is here to stay.

People love fun and social media provides it in the form of interaction.

Games, on the other hand, go even further and offer daily entertainment that allows u email database canada sers to level up and feel proud of themselves with each advance.

That's why it's so easy to get players' credit card information with social games - nothing makes them give that information away so quickly!

In the study carried out by Transparency Market Research and published in 2015 (although updated for each year), we found sufficient data to fully demonstrate this statement.

The genius of Social Gaming is that no matter what the game is, you'll be bombarded with ads that web developers wouldn't be able to avoid if it were a website.

That's why bypassing Google's laws is so easy with a gamin