3.- Choose the right professionals

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We already have the objectives of the influencer marketing campaign and the strategy defined according to the budget.

The next point is: Which professional do I choose for my campaign?

As I explained in the previous paragraphs, it is essential to take into account your KPIs and statistics.

If you have software at this point, you obviously speed up the process much more.

Once we have chosen the professionals, it is time to contact them and send them a detailed brief with the actions they must carry out for the campaign and the publication timing.

On the other hand, it is necessary to stipulate a stock contract to ensure compliance with the same.

4.- Manage a campaign
The use of technology or the need to control campaigns has taken on the importance that professionalization of strategies requires.

The number of influencer marketing campaigns carried out by the same brand is increasing and the standardization of processes is one of the priority needs.

Tools that facilitate search and profile analysis work, such as Influencity, are increasingly in demand due to the savings in time and costs, and the accuracy of the data.

5.- Analyze the results of the campaign
Once our chosen professionals have published the content previously validated by us or by the brand, it is time to analyze the results of our campaign.

Has the initially established objective been achieved?

There are tools on the market that automate management processes and, at the same time, allow you to check the results of each post and the entire campaign immediately, such as reach, engagement and data on the impacted audience.

Measuring is essential to detect what works best, to be able to make corrections and to determine whether the objectives set in the first phase of the strategy have been achieved or not.

Some examples of influencer marketing campaigns
It is always good to know some examples of this type of marketing carried out by other brands, either to inspire us or to check the effectiveness of this strategy.

These are some examples worth highlighting.

Springfield: #ZeroGravity. An influencer marketing campaign featur email database australia ing jeans.

Ron Barceló: #ÉchaleHielos. Experiences are also key to carrying out this type of marketing.

3. Olay: #LivingInCloudMode. Another example, in this case from the beauty sector.

Three different sectors but all with a common denominator: being present in this digital strategy with their respective objectives.

Let's take a closer look at them!