Social media strategies competition - Content strategy

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You will simply have to enter the domain, choose the appropriate language for the database, and you will have the following report:


Social Media Strategies Competition - Competitors Report
Pay special attention to the bubbles above and to the right of you.

These represent competitors whose total traffic exceeds yours and who rank for more keywords than you.

Now, go back to the Social Media Tracker tool and add the new domains to your campaign in the “Settings” section on the right corner of the page:

Social media strategies competition - Competitor management

Next, take a look at the “Overview” section of the report to get a general idea of ​​the company’s audience size, activity, and engagement for a given time period:


Social media strategies competition - Company audience
You can switch between company domains to analyze your rivals as well.

2.- Identify the best performing content
To find out which posts have performed best on a particular social network, pay attention to the “Top Content” report below.

To get more details about the post, choose the social network you want to analyze and click “See all posts.”


Social media strategies competition - See all posts
You will see a list of the updates that have generated the most interest for all profiles as well as for a specific one:


Social media strategies competition - Company filter
The first option allows you to see all of your competitors' profiles at once, but when you select a particular profile, you get more information about which content strategy has worked best for each of them.

Choosing a holiday (Easter, for example) is an opportunity you won't want to miss when the next holiday approaches.



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3.- Pay attention to special offers
When you're checking out your competitors' posts, pay attention to their spe dutch email list providers cial offers to see which ones are performing best for them.

Look at the words used and the photo, what worked and what didn't?

Based on this information, you may want to make some changes to your sales strategy .

For example, finding a social cause to support, offering discount coupons, or signing a contract with a specific supplier to ensure future discounts: