Satisfaction Survey in Beauty Salons: Why and How to Do It?

[jisanislam6596]

Have you ever thought about applying a satisfaction survey in a beauty salon ?

By the way, do you know what your clients say about your beauty salon when you're not around?

Are they satisfied? Are they loyal and faithful to your business? Are they having a good experience?

Well, it’s very difficult to get these answers right based on “guesswork”, isn’t it?

Therefore, customer satisfaction research is an excellent tool that can greatly help in the growth of your beauty business.

After all, with it, you understand the customer's vision and can propose great improvements numeros de telefono chile that aim to boost business.

So, come to binds.co and learn all about satisfaction surveys in beauty salons.

Happy reading!

What is Customer Satisfaction Survey?
A customer satisfaction survey is a questionnaire that your establishment creates to send to the public.


And so, you can measure the degree of customer loyalty and satisfaction and monitor their feelings.

Furthermore, it is the ideal opportunity to gather public opinion and invest in constant improvements.

So, it’s an excellent tool that helps you better understand what your customers’ view of your establishment is.

Why Invest in a Customer Satisfaction Survey for Beauty Salons?

Love Letter

Investing in customer satisfaction research in beauty salons only brings benefits to your business.


Check it out:

Understand the salon’s strengths and weaknesses
Listen to suggestions, complaints and compliments
Measure the degree of public loyalty
Increase the average ticket
Customer loyalty
Strengthen strategic management
Improve your business reputation
Stand out from the competition
Identify and resolve conflicts
Creating a data-driven culture
Make decisions more assertively
4 Tips on How to Conduct a Customer Satisfaction Survey

Here are some tips for implementing a customer satisfaction survey in your beauty salon.

1. Define the Research Objectives
The first step is to define what your research objectives are.

So, think, what do you want to measure?

For example:

The quality of service
Prices and competition
The variety of services
The experience of the professionals who work in the salon
Cleaning and organizing the environment
Communication with the public
Digital channels
2. Choose the Questionnaire Template

Beauty Salon Satisfaction Survey

The good news is that you don’t have to create a survey from scratch to send to your audience.


So, you won't have to rack your brains to find the best questions to send.

After all, there are currently several ready-made methodologies on the market that have already proven their effectiveness.

For example, the Net Promoter Score (NPS) method is a great tip. And with it, you send to your audience:

On a scale of 0 to 10, how likely are you to recommend our beauty salon to a friend or family member?
So, the idea is that people only recommend the establishment to a friend if they really like it, right?

So, as answers, you classify your customers into:

Promoters: satisfied and loyal customers, those who responded with scores of 9 and 10
Neutral: indifferent customers who would probably go to the competition if given a second chance — they responded with scores of 7 and 8
Detractors: dissatisfied customers who will most likely not return to your establishment. They responded with scores from 0 to 6.
3. Measure the Results

In addition to conducting a survey, you need to keep an eye on the results.

So, regardless of the methodology you apply (such as NPS), you should calmly listen to customer feedback .

Therefore, understand what your strengths are — and strengthen them. After all, they are very important for the growth of your company.

Likewise, know your weaknesses and invest in continuous improvement.

Tip: to make sending satisfaction surveys easier , count on the support of a platform specialized in measuring the level of public loyalty.
4. Implement an Action Plan
It is very important to create a frequency for sending the satisfaction survey to the public. For example:

Every 3 months
Every 6 months
Or once a year
It is worth noting that the frequency depends on your objectives and the type of questionnaire.


This way, it is easier to compare the results from one survey to another, always reinforcing the actions you took to avoid receiving the same negative feedback.

Therefore, it is essential to implement continuous improvement actions.

For example, if a customer complains that it takes too long to schedule an appointment, review with your customer service team what you can do to help speed up scheduling.

Another example: if the customer responded that they are always up to date with the establishment's news and promotions, review your media planning.

Ultimately, the most important thing is to identify the problems and implement good solutions.

This way, you will always be improving your business in search of excellence.

So, did you enjoy learning more about customer satisfaction surveys for beauty salons?

Do you conduct research in your beauty salon? Tell us about your experience in this subject by leaving a comment on this post!