Create messages tailored to your new audience

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here are many clubs, sports leagues, or athletes you can collaborate with.

All these possibilities for collaboration are both a weakness and a strength.

The collaboration proposal that a sports league or club can offer you may be attractive on an economic and audience level, but you have to study in detail the benefits that this collaboration can bring to your sports marketing strategy.

To do this, we recommend that you work on the following points:

Internal analysis : An internal analysis should be carried out to determine the level of importance you want to give to this type of marketing. The sports industry can be a very expensive industry, so it is necessary to do a thorough analysis of your internal resources and determine what budget you want to allocate to your sports marketing activities. This is an absolutely essential step, as you need to find the right balance between your “traditional” marketing activities and your sports marketing activities.

Market analysis : you need to analyse the presence of your direct and indirect competitors in the market you plan to enter. Generally, there is only one sponsoring brand per sector of activity: for example, if you work for a water bottle company, it would be strange to collaborate with a club or athlete that collaborates with another brand in the same industry. If it turns out that a brand similar to yours is already collaborating with a club or athlete, study its communication strategy and results in detail. It is essential to be inspired by others!

Industry research : how attractive is the sporting event? This is the first question you should ask yourself. The more attractive it is, the more visibility it has. But also keep in mind that “more visibility” does not directly mean “more sales”: your product or service may not be the right fit for the fans of the athlete or club you are collaborating with. A very popular league also means more expensive advertising space and sometimes (although it may be surprising) it also means getting less visibility than in a less prestigious league. Would you rather pay a lot to be a minor sponsor in a very competitive league with many other sponsors or pay the same to be the main sponsor of a team with a little less visibility? You also have to take into account the potential of the athlete and the league you want to invest in: a little-known 20-year-old athlete can be a bet for the future.

Engagement level : Carefully study the audience's level of engagement with the athlete or sports team through their social networks, website, events or championships in which they participate.

Goals
It is very important to define the objectives of your collaboration in sports marketing, since these objectives will define your communication and marketing actions.

Some objectives of sports marketing are:

Gain a competitive advantage over other brands in your industry.

Increase the profitability of your business.

Increase your business sales .

Gain greater market share.

Improve company visibility .

Conquer a new market or a new audience.

Improve engagement on the website and social media.

Audience needs
In your sports marketing strategy you must take into account that you are going to communicate your message to an audience that may know your product or service, but has not yet had the interest to use it.

Ask yourself: “What are the needs of the fans?”

Sometimes it is difficult to find a relationship between the service or product you promote and the club or athlete you support.

You need to understand how fans are currently meeting their needs, and how your company can offer them new benefits.

Let's imagine that your business is a language school for students between 18 a dubai whatsapp number nd 30 years old.

At first glance, the relationship between sport and languages ​​does not seem obvious, right?

But if the team's audience is young or the league you sponsor is a university league, this product makes more sense: through different offers and good communication you can convince the audience that your language courses are just what they need.

Maybe to go to another country to watch his team play.