Specific data extracted from the SEMrush study on PAA in Colombia

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We have finished our People Also Ask study in Colombia and we repeat the structure of the two countries analysed previously.

Questions that generate People Also Ask in Colombia
How do users in this country search and how does this impact Other User Questions?

We see this clearly in the following infographic.

People Also Ask - Questions with PAA Colombia

The relevant answers to the question I posed a moment ago are the following: for 75.48% of the 8,233 keywords with presence in the SERP on desktop and for 85.06% of the 2,222 on mobile, the most searched question begins with “What”.

However, 0.92% of 764 and 14.69% of 177 show exactly the opposite behavior for the word “who” and are the least popular when it comes to beginning a word that ends up being a PAA.

Number of words per keyword and PAA in Colombia
Now it's time to find out what number of words gets the best results when it comes to achieving a People Also Ask for Google.


People Also Ask - Number of words per keyword Colombia
At this point I consider it necessary to reiterate the procedure we followed to prepare our study and which I have already mentioned at the beginning.

Of the total number of words taken for the sample, a certain number of them appear positioned in the SERP and among them, another different number manage to be in the People Also Ask box, all of which varies depending on the factor that we are analyzing at any given time.

Now, let's go back to the data on the number of words each keyword contains and which ends up being part of Other User Questions.

The largest percentage on desktop (44.25%) of the 99,362 keywords consist of a single word according to our study, while 85% of PAAs on mobile come from the 60 10-word keywords that rank.

Likewise, 11.22% of 56,127 ranking keywords have a length of 6 words per keyword in the desktop version.

For mobile devices, the percentage is 15.78%, the keywords positioned are 29,204 and the extension is one word less than in the previous case (5).

How do People Also Ask relate to other SERP features in Colombia?
We now move on to see how the other formats behave in relation to Other User Questions.

People Also Ask - Relationship with other formats Colombia

And we have that again the most common percentage is achieved by the “Featured Snippets” dubai phone number list for the two device versions, 47.62% (of 124,357) on desktop and 40.36% (of 34,356) on mobile.

On the opposite side we find the “Image Carousel” with 17.40% (of 866,401) on desktop and “Also searched” with 13.72% (of 20,690) on mobile.

Search volume and People Also Ask in Colombia
Let’s move on to the last table to be analyzed in this country, which concludes this article on the “Other User Questions” study conducted by SEMrush and which corresponds to the relationship between search volumes and PAAs.