7. Use Known Statistics (Like Pew Research Center)

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7. Use Known Statistics (Like Pew Research Center)
Believe it or not, there are plenty of research and data-collection companies that provide free information and statistics that you can use to learn more about groups of people.

Pew Research Center is one of the most well-known, unbiased sources that you can use to better understand key demographics & psychographics about your blog’s target audience.

Pew Research Center Homepage Screenshot (Data Source on Audience Insights)
According to their about page, “Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research. We do not take policy positions.”

Their site covers a wide range of topics that are relevant to a variety of different blog niches, including subjects like:

U.S. Politics
Media & News
Social Trends
Internet & Tech
Science
Their research center is a valuable resource to help provide insights into what is thailand phone number your target audience’s key demographics and even provides helpful data points about their psychographic groups.

For example, the Pew Research Center recently published a post called “What We Know About Gen Z So Far” that breaks down a lot of very useful information.

Pew Research Study on Gen Z (Example of Target Audience Research)
In this research article, the authors of this study cover statistics like:

Racial and ethnic diversity of Gen Z
Education level of Gen Z
Political views of Gen Z
Gen Z’s access to technology
How does this apply to you? Well, if your blog is primarily focused on content that’s for this generation—or if you’re hoping to write content that’s somehow relevant for Gen Z, then knowing where they spend their time online, how they’ll perceive your content and what they care most about will be deeply valuable information.

Here are a few more resources for finding statistical data about your target audience: