Defining the Customer Segment

[robiulhasan]

Personalization tools combat this by matching relevant offerings to each customer.



One incredible technique to overcome this paral cell phone lists ysis is to create bundles of products that lesson the decision making needed by the buyer.



In this example, one client is using a gift box to convert customers who can't decide what to get a loved one.

The first step is to define what segment you would like to target.



Each personalization software will have its own set of parameters to define a segment by. In Barilliance's case, eCommerce operators have complete control, and are able to create a segment based on dozens of parameter types.



Below is a screenshot of our back end. A segment can be defined with any combination of these parameters.


In this case, we want to target shoppers who can't decide what to purchase.



The final segment is below.


Visitors Device- In this case, we only want the personalized pop-up to display on larger screens. So, we say that the visitor device must be a tablet or computer.
Previous Page URL - We will be offering a gift voucher for fathers, and don't want to display this offer to someone who just decided not to purchase it.
Time on page/site- This particular offer is geared for those who can't decide what to get. The best way to define this is time on site without purchasing. This satisfies the first variable (time on site)