Willingness to participate

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This implies having registered in our database by your own means and accepted our privacy policies.

You must also be willing to receive and consume our emails and other content.

Purchasing power
It is important that you can purchase our products and services.

Otherwise, you may be an enthusiastic follower and consumer of free resources but you will not generate any profits (unless this condition changes).

Not all leads are going to end up as customers.

In fact, a low percentage actually converts.

This is normal and may be more than enough to have a profitable business (it's a matter of numbers).

However, we must always ask ourselves how to get quality leads and to achieve this, an effective strategy is necessary.

Why aren't all leads worth it?
The database is organic: it loses and gains them continuously.

This should not worry us.

It is healthy to let go of those people who are not quality leads for any of these reasons:

By mistake
For example, they entered the database to download a lead magnet that is not aligned with our offer.

Errors can always occur, but if there is a pattern, it is necessary to review what is causing confusion in our funnel in order to fix it.

Loss of interest
They were once quality leads but for some reason they are not anymore.

For example, if we offer products for pregnant women and that contact has already had her baby and does not want to get pregnant ever again.

Trying to retain all contacts on your list even though they don't open your emails and have no chance of becoming your customers is a bad decision.

First of all, it will affect our pocketbook, since email marketing platforms tend to charge by the number of leads.

That is, you are paying for each of those people who are not interested.

It also affects the health of our database, as it decreases the opening rate and in dubai mobile number list free creases the chances of your emails being seen as spam.

It's important to have a strategy to periodically cleanse your list.

Now, just because it's quality doesn't mean it's ready to buy right now.

Therefore, how to get quality leads should not be our only concern since it is the beginning of a journey.

Types of leads
Depending on the stage they are in within the purchasing process, leads may be:

Cold Lead
This is someone who has given us their data in exchange for a resource (which they have downloaded or consumed), has accepted the privacy policy and is part of our database.

They are potential customers but they are at the top of the funnel, far from making a purchase.