SEO Management: 5 Advanced Tips

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1 – Semantically connect words and phrases: Google has a knack for relating words to each other. It knows, for example, that water has something to do with a swimming pool, and nothing to do with curtains. See the example below:

Think of the word CAT, it is very close to the word Feline, relatively close to Meow or Tiger, but it is very far from the word dog. Search engines have developed a sense of word association that helps them identify the context in which the words are inserted, such as what is relevant to each sentence, how these words connect, thus being able to know the theme of a certain page and if for example a link is out of context on this page, for example, a link to curtains on a page about cats, does not make any sense.

So to optimize a page efficiently, be consistent. If you are going to talk about cats, use similar terms, this not only helps with the text itself but also contributes greatly to long-tail searches. Avoid generalizing things that are not connected, such as wanting to talk about cats, refrigerators and cars in the same article.

2 – Optimize the information blocks on the page Search engines have also made great strides in terms of website segmentation. Today, they can easily separate the website into blocks and assign a relevance ukraine whatsapp data spam rating to each block, giving different weights to each block, and consequently passing more or less juice to the links in these blocks. With the arrival of HTML5, this is likely to increase even more.

They will certainly assign different values ​​to Content, Header, Footer and especially to the sidebar links if these are not correlated to the subject discussed on the page. As explained in tip 1, they can correlate the words and know if you started talking about cars and ended the article talking about weddings. Therefore, they may end up not finding it interesting to show your article due to the lack of focus on one subject or another.

3 – Internal Links and External Links We are talking here about links on the page pointing to other sites, and not about links that reach the page. This change is a kind of paradigm shift from what we used to use until recently. It was thought that not creating links outside of your site would preserve the juice (relevance) on your own site, but tests have proven otherwise.

At the 2011 Expon event, SEOMoz showed cases where sites that changed their link policy and started to link to good sites externally saw an improvement in their rankings across the board. This is the case of The New York Times, where Marshal Simons changed this link policy and obtained surprising results.

Tip 4 – The satisfaction of those who visit your page This is actually a conversion metric, but if a visitor arrives at your site and returns to the search engine, they are increasing the bounce rate, and this is a bad sign for Google. Furthermore, when they return to Google, Google will offer the option to “block this site”, meaning that this person will never see your site in the search results again. So your site needs to be very usable so that people can quickly find what they are looking for.

Help people spend more time on your site by showing them what to do on it. Don’t let them think, because if they’re lost, they’re more likely to lose interest in the article or site and leave. Give them easy, specific steps on what to do and what your site is for.

Also remember that a lightweight website contributes greatly to the happiness of the visitor. No one likes to be kept waiting, so make sure your website is as lightweight as possible.

5 – Unique, quality and formatted content. Since Google officially introduced Panda over a year ago, there has been a lot of talk about unique content. One of the concepts I wanted to present is COMPLETELY UNIQUE content, that is, don’t take a text and change some parts. I’m talking about rewriting everything so that it is very different from the competition. Google is very good at detecting patterns in texts, that is, if you have an e-commerce and sell something that has a standard description like a refrigerator, invest time or pay someone to do a complete review of the product’s features. Talk about the experience, advantages and even disadvantages. The worst thing you can do is copy the content of the manufacturer’s .pdf and paste it on your website. Whenever possible, apply this concept.

Another important tip, which was mentioned in the SEO Core Podcast, is to write long articles with photos, topics properly formatted with H1, H2. If you have 2 average descriptions, combine them both into a new, complete description, full of relevant information and do a 301 redirect from the weakest to the largest, thus concentrating the strength of both to win with just 1 product. This way, you transform the article into an experience instead of a short quote.