3.- Using SEMrush for volume analysis and to search for related keywords

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to search for related keywords
All steps are important, but this is probably one of the most important.

Now you will enter your SEMrush account and in the box at the top where it says all the reports, write the most representative keyword of the chosen product or service.

It must be one of the list you made in the previous point.

Click on search and you should see this screen which corresponds to the Keyword Overview tool :

Keyword Analysis with SEMrush

So much data!

Don't be scared, it seems like a lot of information but all or almost all of it will be useful to you.

This screen shares relevant data with you whether you are running Google Ads (offering you the average CPC for that keyword) or whether you are in organic mode and want to know the search volume for SEO.

Now we are going to focus on the bottom part where it says “Phrase Match Keywords” click on “View Full Report” and it will take you to a second screen, where you can make your own lists.

That is, if you want to add these keywords to independent lists (as we mentioned before, you should differentiate your lists by categories of your ecommerce or services).

Keyword analysis - Keyword magic tool lists

Perfect, on the next screen you can add the keywords to your list as shown in the image below:

Keyword Analysis - Keyword Magic Tool Keyword Selection

In this case, for example, we are going to add keywords related to an exa dubai filipino whatsapp group mple in which they coincide with the fact that they are tall boots and also black, in addition to other colors and sizes, but I would not add the rain boots because my client does not sell that type of boots.

What should you keep in mind when doing this exercise?
Add keywords that you consider relevant, guided by search volumes.

I've never liked setting search limits or telling someone “if it has less than x searches per month, then you can't use it.”

If your client is very niche, they may be low-volume but very valuable searches...

Or even cheaper in CPC!

You can set negative and positive filters: for example, if you don't want anything related to Amazon to appear, you can exclude words that come with "Amazon" to focus on more generic searches.

If there are too many keywords, you can add very interesting filters, for example related to CPC, search volume, etc.