Setup tracking for each micro-conversion

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With a unified user ID tracking, we are now ready to setup tracking for each micro-conversion.


There are many analytics companies capable of tracking micro conversions for your site. However, with Google Analytics making the recent update to Google Analytics 4, funnel tracking is easier than ever.


Google Analytics 4 comes with a number of adva cell phone directory india ced features previously reserved for Google Analytics 360, including advanced funnel and cohort analysis.

How to use micro conversions to increase sales
With micro conversions set up on your site, the next step is to use the data to improve sales.

There are three key ways to use micro conversions to increase sales.

1. Create multivariate tests to improve independent micro conversions
The most direct way to improve sales with micro conversions is to identify weak points in your conversion funnels and improve those areas.

The best way to accomplish this is through multivariate testing. Below is an excellent example by Casper Mattress, changing multiple elements at once to discover how to improve the first step of their funnel, the home page.