The essence of CRM is to look at customer relationships in totality

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However, how would a student who normally communicates via email, LINE, or SNS feel if they suddenly received a phone call? This method is There is a risk that applicants will have negative feelings such as "I was pressured to make a payment." This increases the burden on staff making phone calls. There is a problem in this regard. Therefore, educational institutions such as universities and vocational schools need to be more careful when it comes to collecting entrance examination fees than other businesses.


Using email to improve the effectiveness of online applications italy telegram database Timing of emails to guide future procedures and encourage payment A recommended measure is to use emails to applicants after they have applied online. By using an email distribution system, you can automatically send emails to applicants who have applied online, such as one day or one week after the application date. By sending multiple emails containing procedure information, you can encourage them to make the payment in a natural way.


The advantages of email compared to phone calls 1. Don’t make the applicant feel uncomfortable Since applicants have applied online, they will not feel uneasy receiving emails, so communication can flow naturally. 2. It's better to explain the payment process in writing If you give instructions about payment over the phone, saying "please pay the money" puts "invisible pressure" on the applicant. Providing instructions in an email gives a softer impression that it is part of the process.