CRM to understand customer needs

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It is also not uncommon for the same customer's needs to change over time. Customers can easily gather information about products online and compare options. For this reason, companies are being required to use , which are becoming more diverse and complex, and to respond flexibly. The need for operational efficiency As the number of customers increases with the expansion of business, the amount of work required for customer management increases, making work more complicated.


There will be more cases where detailed follow-up israel telegram database with customers is not possible if you only manage it with Excel or other tools. As digital marketing and web marketing progress, the amount of information per customer also increases, so there is a need to process it efficiently. By introducing CRM, you can leave routine tasks to the system and use human resources for information analysis and planning marketing measures. Basic functions of customer relationship management system (CRM) CRM comes with a wide range of functions.


Here we will introduce the basic functions that most CRMs have. Customer information management function The customer information management function is a function that digitizes and manages basic information such as a customer's name, age, gender, contact information, product purchase history, inquiry history, and behavioral information such as seminar participation and exhibition visits. In the case of BtoB, information on multiple staff members is also managed. The role of this function is to grasp a customer's basic information, past behavior, current situation, etc.