The data has been digitized but has not been consolidated

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Two challenges in digitizing information about potential customers You may now fully understand the benefits of digitizing customer management. However, the reality is that it is difficult to centrally manage information about potential customers using data. The reason is, Past information is kept on paper Digitization but not consolidation These are some of the most common reasons given. Let's take a look and see if any of them apply to your company. 1. Past information is kept on paper Past orders and inquiries from customers are all managed on paper, so it can be difficult to input them into the data.


Inputting huge amounts of paper into data according india telegram database to certain rules is a time-consuming job. It is inevitable that it will be put off and left unattended. 2. The data has been digitized but has not been consolidated Inquiries from potential customers are often sent to individual sales representatives and not consolidated as company assets. Although the information itself is received as data, it is not entered into a common database, meaning that the information cannot be managed centrally across the company.


For example, if a customer makes an inquiry by email and a staff member responds, if the same customer makes another inquiry a year later, the company may have difficulty responding because the history is no longer available. If the information remains in the database, the response will be consistent, which gives the customer peace of mind, but if the information is not entered into the database, it will be difficult to share and accumulate information. Three ways to digitize your prospects' information So, how should you digitize customer information? We will explain three methods.