e difference was that the saudi arabia business email list world really stood up and realized the importance of an online presence for businesses of all sizes, despite the fact that we’ve all been talking about it for years.
“I’ll tell you the things that changed in the last year, Singolda said. “It’s funny, we’ve been saying it’s important to go digital for the last decade. Still, last year you saw that there was no choice because stores were closed and we were all stuck home. Many businesses had no choice but to go digital faster. In many ways we were in the future at once.”
Retailers have started to build their own solutions to challenge the likes of Amazon and Walmart, is there an opportunity there?
While many companies of all different types — from retailers to publishers to OEMs — have looked into what they can build themselves, there is a point where the buck stops and they want to rely on a third-party.
“Our largest clients are OEMs,” Barrett says. “They’re preferred method is automated or programmatic. Most of them stop short of building that component themselves. They want to work with a third-party to help. They want to control the inventory, and protect their environment and consumer experience, but they do need a tech company to work with them.”
Because they still want to partner with technology companies, retailers have driven the advertising industry to step away from vanity metrics and focus on real business outcomes.
“The only thing to know about retail media which I think is so exciting,” Zagorski says, “The retailers got so fed up with the space because they wanted to drive outcomes. Specifically when we look at DoubleVerify, the idea of moving away from traditional measurement proxies and moving into actually helping advertisers drive an outcome is where the world is going.
The retail media guys were like ‘we’re not going to wait for you, we’re going to try to do this ourselves.’ It creates a compelling drive for the industry, and particularly companies like DoubleVerify in the measurement space.”
The trend towards e-Commerce may have started with fed up retailers and the pandemic, but it’s only going to keep growing.
“We just acquired a company called Connexity,” Singold says, “Snd the reason we took that bet was because we thought that retail and e-Commerce would be such a big part of the future on the back o