The Challenge: Blind Prospecting
After spending over 11 years in outside sales, Tommy had hit a major roadblock in his process: he was struggling to prioritize his outreach efforts based on genuine interest. Everything felt like a shot in the dark. From cold calls to mass emails, there was no clear indication of who was actually interested in what he was offering.
In Tommy’s words:
“My biggest gripe was that we had no tool to prioritize prospecting based on who was actually interested. It was all blind—cold calls, cold emails—and in today’s fast-paced sales world, that just wasn’t cutting it anymore.”
This is a common pain point for sales professionals, especially in industries where quick follow-up is critical. The lack of visibility into what prospects are engaging with can lead to wasted time and missed opportunities. So, how did Tommy fix it?
The Solution: OneMob
Enter OneMob, a platform designed to enhance prospecting by combining personalized video messages with detailed engagement tracking. Tommy quickly saw the benefits, both in standing out whatsapp australia from the crowd and in optimizing his follow-up strategy.
Here are three ways OneMob has transformed Tommy’s prospecting process:
1. Personalized Video Messaging
OneMob allows Tommy to create and send personalized video messages to prospects, making his outreach more engaging and human. But it’s not just about the video—it’s about what’s attached to it. Tommy includes links to Paychex’s various services, integrations, and even standalone products to give prospects a fuller picture of what the company offers.
“OneMob doesn’t just allow you to send video messages and set yourself apart. You can also add attachments, like product links or integration details, so prospects get all the info they need in one place.”
2. Real-Time Engagement Tracking
One of the most powerful features of OneMob is the ability to track engagement in real-time. When Tommy sends out videos to 30-50 prospects, he can immediately see who’s clicking, what they’re watching, and how long they’re engaging with the content. This data allows him to prioritize his follow-ups based on real interest, improving his response time and increasing his chances of converting prospects.
“I can see in real time when someone views my video, what they’re clicking on, and how long they engage. That way, I can follow up when it’s top of mind for them.”