Color - Main color of the motif, recommended contrast 4.5:1 on a white background
Phone number with label 22 852 13 80 label: "BOK" Long contact number
Brand website with label mprofi.pl/ label: "mProfi" Optional field, max. length 25 characters
Brand email address label taiwan telegram [email protected], label “BOK” General brand email contact address
Privacy Policy Link to privacy policy Required URL, visible in the “Options” section
Terms of Service Link to the campaign/promotion/service regulations Required URL, visible in the “Options” section
Step 2. Prepare your message text
SMS messages may be associated primarily with text, and MMS messages with photos. RCS campaigns offer much greater possibilities.
In addition to formatted text and images or photos, the message can include links, animations and videos, emoticons or PDF documents . This significantly expands the scope of applications of this technology, as well as its effectiveness.
Depending on the sender's preferences, message cards can be in portrait or landscape format . The individual formats differ not only in their visual aspect, but also in the technical requirements for the graphics attached to the message, particularly in terms of resolution and aspect ratio.
creating the RCS standard, has developed the following recommendations:
vertical cards – aspect ratio 2:1, 16:9, or 7:3; for a 2:1 ratio, recommended resolution is 1440 x 720, maximum size 2 MB (for a photo) or 10 MB (for a video), optimal resolution and thumbnail size: 770 x 335 pixels, 40-100 KB;
horizontal cards – aspect ratio 3:4; recommended resolution 768 x 1024, maximum size 2 MB (for a photo) or 10 MB (for a video), optimal resolution and thumbnail size: 250 x 330 pixels, 40-100 KB.
You can have a dialogue with the end user
The RCS campaign offers great opportunities for interaction with the recipient – and it is worth taking advantage of this, especially if we want to not only convey a message (e.g. Christmas or New Year wishes) but also receive feedback.
Action buttons , such as “CALL”, “SEND EMAIL” or “ADD TO CALENDAR”, help to activate recipients . When pressed, the user’s phone will actually perform the action, for example, open the email inbox and the tab for creating a new message.
For example, action buttons might look like this:
Source: https://developers.google.com/business- ... -practices
Shortening the recipient's path to action significantly increases the likelihood that they will contact the company, schedule a meeting, or otherwise meet the goals set by the campaign organizer.
Buttons can also be used to create predefined responses , which, when pressed, will send a message from the user's phone to the sender. Thanks to this, the recipient will not have to wonder how to respond to questions such as "How can we help you?" or "Which service are you interested in?". All they have to do is select one of t