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Sell differently” is the philosophy of the Digital End to End model of the digital consultancy Bysidecar. An innovative model that unites Marketing and Sales to boost the results of companies in the online channel. In a context of accelerated digitalization of purchasing processes, the digital ...

We are in the age of social media . User-generated content has become the norm, and digital platforms have revolutionized entertainment consumption models. While influencer marketing has become a widespread practice in the industry, and it demonstrates its ability to successfully reach audiences ...

Sam Altman , CEO and co-founder of OpenAI , has been in Madrid meeting with politicians and giving a talk at the IE University auditorium .


Altman has visited Moncloa to meet with the President of Spain, Pedro Sánchez , and has also been with the Vice President and Minister of Economic Affairs and ...

Adobe Firefly and the new Photoshop AI 'Generate Fill' empower creativity and accelerate creative workflows. This innovative feature is powered by Adobe Firefly, Adobe's family of generative AI creative models.

Photoshop users have the ability to create amazing images from simple text thanks to ...

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Written by Editorial Staff May 25, 2023 at 10:44

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Havas Media Group , the media network of the Havas Group, in its commitment to the development of people, their learning and innovation , makes available to its entire team in Spain a new collective intelligence tool ...

Samsung Ads Europe , the advertising division of Samsung Electronics , and DoubleVerify (DV), today announced the results of its new Connected TV (CTV) viewability measurement solution.

Samsung’s free ad-supported streaming television (FAST) and video-on-demand service achieved a high viewability ...

Findasense, a global consultancy integrated within the Majorel X unit of the Majorel Group, a leader in customer experience and digital transformation, presents a recently developed study on the future of banking and revolutionary financial services from a Customer Experience perspective. The ...

Since it was made public that ChatGPT is capable of creating coherent and relevant texts for the user based on keywords or specific topics, a more than well-founded fear has been unleashed among professionals who are dedicated to online marketing , especially those whose main area of ​​action is SEO ...

Salesforce 和 Google Cloud 今天在CRM 巨头Connections （本周三和周四在芝加哥举行的活动）上宣布扩大战略联盟，最终目标是帮助企业利用数据和人工智能为客户提供更个性化的体验，更好地了解客户。行为并以更低的成本在营销、销售、客户服务和商务领域发起更有效的活动。

专注于数据和人工智能的两项新创新将带来具有更好预测和生成能力的实时数据，以便公司能够充分利用数据并使用个性化人工智能模型更好地预测未来客户需求。降低不同平台之间同步数据的成本、风险和复杂性。

虽然 80% 的企业领导者表示数据对于组织内的决策绝对至关重要，但40 ...

Perfect Corp. 宣布与 Parfums Christian Dior 建立合作伙伴关系。迪奥在其中展示了其新的增强现实技术服务。这对于消费者来说是一个很大的新奇，他们无需直接去商店购买就可以进行询问或试妆。

该服务将Perfect Corp.的AR虚拟试妆技术与Bambuser的直播购物技术结合起来。这将是继在迪奥美妆网站和其他平台推出虚拟试妆解决方案后，Perfect Corp.为迪奥开发的第六个美妆技术解决方案。

Perfect Corp. 与 Dior 的合作通过增强现实改善客户体验
Perfect Corp. 与 Parfums Christian Dior ...