Popular Data Set

Automated bidding (launched in 2016) is nothing new. However, continuous improvements, especially in 2020, have positioned it as one of the strongest digital marketing trends for 2021.

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Paid Media Guide

4) Semantic Search
In the future, much ...

A phrase that is often repeated, especially when we talk about digital marketing, is “content is king” .

This is a rule that always applies. Especially when we look at Google's constant algorithm updates . After all, they increasingly focus directly on the quality of digital content.

Users want to ...

How to create Buyer Personas and generate more business
Knowing your business's Buyer Personas is essential. Only then will you know exactly who you are talking to and take the right steps to do good business.

It is precisely through them that your company will produce the most assertive arguments ...

With Clubhouse, you and your company can create new business connections. The timing is perfect: the platform is new, so it has low dilution and a large reach. Remember: investing time in Clubhouse for business now is like being one of the first companies listed on Twitter or Facebook.

This way you ...

Webinars are online seminars that your company can create and host for your audience. So they can be live or recorded (or both).

The format is an opportunity to share your brand’s and your experts’ perspective. It could be about an industry topic, your product, or something completely different ...

Customer churn is one of the most important metrics that every business looking to grow should measure. After all, it accurately quantifies your customer retention.

Customer churn is the percentage of customers who stopped using your company's product or service during a specific period.

Churn ...

A data- driven marketing strategy is no longer a guessing game. It effectively becomes a business plan. So focus on metrics such as:

Bounce rate
Time on page
Conversions
Website Ranking
So choose the ones that best align with your goals and maintain a frequent measurement policy.

Define your buyer ...

Social media is proving to be a good solution as COVID-19 strengthens digital strategies. As consumers move online, businesses have also stepped up their digital presences .

So focusing on digital marketing efforts has become essential to keep brands and businesses connected to their target markets ...

Understand everything about lead generation, its importance for the success of your company and how to bring in more leads and conversion opportunities.
In the business world, effective lead generation is always a latent concern. Lead attraction, lead generation, converting leads into paying ...

One of the most common mistakes companies make is not taking into account the customer experience after the sale. This is, in fact, perhaps the most critical moment for making a positive impact. It is also the key moment for ensuring a more positive life cycle. Therefore, make a difference here by ...