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Written on this website in blog , Digital Marketing by LorenzoGG

Imagine you are in the middle of a vast ocean, searching for that golden fish that promises success and prosperity. This fish is none other than your ideal client – ​​that person who not only needs what you offer, but also appreciates ...

Ethical marketing is based on values ​​of transparency, honesty and respect for consumers.

Their approach focuses on building long-lasting relationships based on mutual trust, rather than making short-term gains through questionable practices. However, ethical marketing is not a universally adopted ...

Digital editing plays a crucial role in perfecting these advertising images
Approximately 95% of burgers in advertisements are digitally retouched, a fact that underlines the gap between illusion and reality. The tricks include not only color and brightness adjustments , but also the removal of any ...

SEO and SEM web positioning - Differences, advantages and disadvantages
It is very common that when talking about SEO and SEM positioning services, many clients do not know exactly the differences between one and the other, as well as the different advantages and disadvantages that each of the ...

On more than one occasion you have seen me comment, in previous posts related to WordPress, about something called plugins.

For example, in this post I was telling you that one of the most important advantages of WordPress when choosing this platform to create a professional blog is the huge number ...

In today's age, with the significant rise of social media in recent years, we all have a lot of information at our fingertips every day.

That is why, in order for a user browsing the Internet to decide to click on your content (and consequently on your website), you must take care of the small ...

Despite having my editorial calendar with several pending topics and perfectly scheduled… this week it has been very difficult for me to write on the blog.

I admit it: I've had a bit of a silly and low-spirited week.

It can happen, I'm human and I don't always have the motivation or inspiration to ...

You know that the future (you would almost say the present) is on the Internet.

You know that online businesses carried out with enthusiasm, desire and a lot of work can bring you the income you so desire.

You know that, apart from income, you can achieve the lifestyle you want, selling services ...

This is one of the questions I think I have heard most often from people who read this blog or from my own clients.

And it is normal, it is an important question.

When the time comes to create a professional blog or website in WordPress, the next step after properly planning the idea you want to ...

If there is one thing I like about my job as a web designer and developer, it is that every day is different and presents new challenges that you don't expect, which help you grow professionally.

I was recently presented with one of these challenges. Something I had never done before a few months ...