Popular Data Set

为了加快工作速度（距离赛季结束还有几个月），我们决定不改变网站设计。后来的事实证明，糟糕的网站设计并没有对销售增长产生负面影响。

我们保留了旧的样式，但更改了某些页面（主页、目录、项目）上的元素，并完全重新设计了一些页面（产品卡、购物车）。


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网站主页的变化：
删除了不必要的菜单项；
含义相似的菜单项已合并；
过时的信息已更新；
与客户合作的公司列表会突出显示。


目录的变化：
新增产品过滤和颜色选择；
删除了网站上多余的花哨红灯。



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产品卡的变化：
增加了颜色选择；
仅显示有库存的产品；
水印已重新设计 ...

这种方法就像一个沙漏：你采取一些行动，然后再次开始循环，这一次对你的客户有更深入的了解。

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与移动技术发展相关的挑战
1. 跨平台

一个客户端可以使用 PC、智能手机和平板电脑，因此应在每台设备上进行重定向。

2. 开发自己的应用程序

移动应用程序越来越多地用于购物：

购物是移动应用中的第一大功能
超过 20% 的购买量是在应用程序中产生的
应用内购买更加频繁，通常会订购更多商品
有了这样的统计数据，Sociomantic 决定将所有精力从 PC 转移到移动应用就不足为奇了。

为了吸引用户使用其应用程序，公司必须朝两个方向努力：

鼓励应用程序安装
增加忠诚度 ...

许多年前，在一次会议上，俄罗斯可用性先驱 Dmitry Satin 谈到了这样一个事实：不应允许客户独立实施审计结果产生的工作清单。满分 80 分，客户最多会完成 7-8 分，不会得到结果，并会说问题出在审核中。

有几次，我们跟随客户的领导，制定了进一步独立实施的策略。但那是一个错误。

设计建筑物的建筑师必须来到现场并监督建筑商的工作。如果不这样做，项目中的图片和现实将会有很大差异。



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公司电子邮件营销系统的架构师应该积极参与工作并指导专家。是的，他不一定能和他的团队一起解决所有问题——你可以而且应该让其他专家参与进来 ...

Predictive analytics prepares companies to provide good service even when demand changes. Learn more!


Certainly, knowing the future would make the path to success for companies much easier. Believe it or not, this is possible. Thanks to predictive analytics , you can act as if you already know ...

Decide for yourself that you are willing to devote resources to this. They will be required to regularly review the data, develop strategies for working with each segment, and adjust the strategy along the way.

Prepare data for RFM analysis. You will need information on each guest: the number of ...

Sending messages is an important process that will help you communicate effectively with customers and achieve certain business goals. To make such mailings faster and more convenient, you should set up their automation.

How to automate mailings in a beauty salon?
Sending messages is an important ...

A loyalty program will be most effective if most of your customers participate in it. Tell your customers about its benefits. Use all channels of communication with your guests.

You can place an online application for issuing cards almost anywhere:

Place table tents in the reception area or on ...

Conduct joint PR campaigns with other businesses. This could be your neighbors in a shopping mall, a clothing store, a coffee shop, etc. Advertising can be something simple: placing table tents, business cards, or flyers at the reception. Or offering a discount on a service at your salon when they ...

It is impossible to create a mailing list using only a mobile phone. For such tasks, it is very important to find a platform through which you can send more than a dozen letters.

Sending SMS mailings is not a difficult solution, because they sri lanka phone number library are a set of text and ...

SMS marketing is an opportunity to strengthen your relationships with customers. Before you start using it, don’t forget the main points. It is a more personal channel than email.

Think through every sentence you send via SMS
Before sending, decide on the frequency of sending
Segment your audience ...