Popular Data Set

Rebranding is an essential strategic process for brands that want to remain competitive and relevant in a constantly evolving market. Lamborghini recently underwent its first rebranding in 20 years, offering valuable lessons on how a brand can reinvent itself without losing its essence.

The ...

OpenAI recently expanded access to ChatGPT Search , making it available to all users, including those using the free version of the platform. This new development represents an important milestone in the evolution of AI-powered tools, promising to revolutionize the way we search online .

What is ...

In the digital age we live in, social media has become a fundamental tool for companies and brands that want to connect with their audience in an effective way and generate a positive impact on their business. However, building a successful social media strategy is no easy task; it requires planning ...

In advertising environments where attention is a scarce resource, brands are desperate to stand out. However, traditional marketing, with its aggressive, sales-focused tactics, is losing its effectiveness.


Today's consumers are looking for something more: authentic connections, meaningful ...

Personal management is a fundamental aspect of achieving success in all areas of life. For many people, it is easy to get lost in the rush of everyday life and neglect long-term planning. This is where the role of a life plan comes in, a strategy that can help you organize goals, priorities and make ...

Digital marketing strategies are gaining more and more importance in e-commerce every day , at a time when the number of companies seeking consumer attention is growing, companies that operate on the internet see digital marketing as an essential tool for the sustainable growth of their business ...

1 – Semantically connect words and phrases: Google has a knack for relating words to each other. It knows, for example, that water has something to do with a swimming pool, and nothing to do with curtains. See the example below:

Think of the word CAT, it is very close to the word Feline, relatively ...

One of the biggest challenges facing technology companies is converting website visitors into potential customers or leads . Thus, they have to combine different digital marketing tools to achieve better organic positioning and subsequently generate interest in users.

For a website visitor to ...

Digital transformation goes beyond adopting tools and technologies; it involves, above all, betting on new methodologies and working models . Currently, there is no doubt that in the B2B business sector it is very urgent to move sales and marketing teams to a digital environment. It is a good time ...

Still don't know why the B2B Energy Sector needs inbound marketing ? At Maratum we believe that inbound marketing is gaining importance in the B2B sector due to longer sales cycles. It is especially effective in the energy industry by providing useful information to prospects through blogs ...