Popular Data Set

It's interesting to see how things have changed in many companies. It's true that data has always been present, it has always been part of our work. But a curious situation is developing.

Perhaps this has always been the case, but with the increased availability of data, this situation has become ...

As marketing professionals, one of our main concerns is to optimize the results of our campaigns. To achieve this, we analyze the data of our activity and make the necessary decisions based on it.

This process is the most appropriate. But it has a problem. Data analysis tends to take us away from ...

All brands are looking for ways to influence their audience. Our mission as marketing professionals is to try to accompany our audience on the journey from the moment they start looking for a product, until they end up buying it. And if we have done things well, we try to get them to repeat the ...

What we are experiencing these days is horrible. It is like a science fiction movie. We have the hardest weeks ahead and then a long recovery period. We all hope that both periods will be as short as possible.

But the reality is that despite everything, we are starting to get used to it. We have ...

The advantage of having so many years dedicated to digital marketing is that it allows you to put things into perspective.

When I started working in digital marketing, there were just a few of us, and I mean that literally. The percentage of us who were dedicated to it and our audience were minimal ...