Popular Data Set

If you work in digital marketing and are fully up to date with the transformation processes required to achieve digital maturity, you have certainly heard a lot about Artificial Intelligence (AI) .

In this post, we will talk about the main innovations that AI will bring to digital marketing ...

It's been a long time since we've heard people tell you to pay attention to the mobile version of your website. More traffic, greater engagement, better organic ranking, Local SEO. The benefits are truly countless, but have you ever stopped to think about conversions? They also need to be optimized ...

In May 2021, the judicial, administrative and information security areas suffered significant impacts on their processes, this is due to the fact that, at this time, the General Data Protection Law came into force. As much as it may seem like something about prohibiting actions, the LGPD is not ...

Mailchimp was recently hacked twice within a six-month period, and the second time, hackers used social engineering to gain access to the platform's customer data.

These recent attacks on Mailchimp make us rethink whether we are paying due attention to the security of the tools we use, especially ...

Generative artificial intelligence is here to stay, and the factor it has in common with reality is the impact this functionality has had on society.

This is because the tool uses technological advances to reinforce the execution of some day-to-day functions in a completely autonomous manner, that ...

The use of data has become essential when it comes to planning, creating campaigns and optimizing processes in various sectors, especially in marketing and sales. It is in this context that predictive analytics and prescriptive analytics have gained strength, becoming part of the tools for analyzing ...

Data ingestion is a critical process for any organization looking to become data-driven . It involves collecting, processing, and storing data from a variety of sources, transforming it into actionable information for analysis and decision-making.

Proper data ingestion is essential to ensure that ...

In the digital age, exponential data growth has become a defining characteristic of businesses. However, this growth also results in increased energy and resource consumption, bringing with it growing concerns about the digital footprint of data and its environmental impact.

This article explores ...