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A first idea should be not to obsess over lead capture. The digital idea must have two clear output objectives: improve the B2B or Industrial customer experience and improve visibility for potential customers.

1. Realistic B2B Digital Marketing Goals
2. Start with the B2B Buyer Persona philippine ...

They also analyse the frequency with which we use certain keywords, which is the main indicator of relevance for search engines. It should be noted that the general semantic context of the text is also an indicator of relevance.

Backlink Building of a domain. Domain authority is achieved, in ...

Finally, in some cases we have found B2B companies and especially Industrial companies that have had a hard time deciding when it came to creating a team and a Marketing idea.

The decision to design a new B2B sales process has been the perfect "excuse" to start with an Industrial Marketing idea ...

The key to the success of an internationalization strategy can be summed up in one word: adaptation.

The successful completion of a minimum viable project is very good news. It confirms that our analyses and the information we have gathered throughout the internationalisation process were correct ...

B2B brands often have very close and long-term one-way relationships with their customers, manufacturers, distributors or industrialists; they have been in the markets for many years, knowing them very well and generating trust. Connecting these relationships across their customers is the great ...

It is an accompaniment that helps to mature the digital channels that are most relevant to the business in question, providing the organization and its employees with the knowledge and tools necessary to mature them. In addition to helping to establish the processes that put these channels into ...

Business empathy (for example, around consultative selling) and leadership empathy (providing future inspiration, such as Patagonia ) are beginning to be in demand by many digital natives who are already deciding on our clients .

The problem is that these last two forms of empathy are no longer as ...