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In the rapidly changing digital world of marketing, it is increasingly difficult to stay ahead of the competition and successfully reach your target audience. To drive business growth, traditional marketing strategies are not enough. In this context, artificial intelligence (AI) is emerging as a ...

Today I'm sharing with you the basics of email marketing, how to get started, and how to use it.


1. What is email marketing?

Email marketing is a promotional tool where you use email to advertise your products or services to a large number of subscribers. It is an important part of your ...

Are you also feeling relieved that the temperatures have finally risen to "real summer" temperatures? I have to admit that I was already eagerly awaiting higher temperatures and real summer days.


Summer is a time when we all take a few moments to relax and slow down. However, for us small business ...

How does Chat GPT work?

ChatGPT works with a technique called a transformer neural network, specifically a version called a Transformer Decoder. This network architecture allows the model to generate human-like text based on input data.


ChatGPT is based on a machine learning technique known as ...

The basic project is one of the good innovations of Law 8,666/1993, which required the Administration to clearly and in detail explain what it intends for each service. In fact, art. 7, notably in § 2, item I, of the aforementioned Law, establishes the need for prior preparation of the basic project ...

Subcontracting is a concept that comes from English, called “outsourcing”, which describes what happens when a company is hired to perform a service, but it does not have the technical knowledge to carry out all the stages of the process.

Therefore, on these occasions, the company uses the services ...

Every good entrepreneur has to know what working capital is to keep their business running and operating for their customers.

When we are talking about sales to the public sector, more specifically, working capital is especially important because the government can often be late in paying.

In ...